For agents
This whole site is built to be read by AI agents as well as by people. This page says why, and what is here.
Why this exists. Two reasons. The practical one: you're busy, and you may well send something to read a website before you spend twenty minutes on it yourself. The one that matters more: this firm's upcoming second book is about how organizations meet their markets when the discovering, evaluating and buying is increasingly done by agents acting for customers. A firm making that argument ought to be readable by the agents doing it. This is the argument, built.
What is here, in plain terms. Every page on this site also exists as plain text, generated from the same source the page itself is built from, so nothing has to be picked out of a layout. There is a short summary of what the firm is and what the site holds, and a longer file carrying The Method, the current reading of The River and the latest issue in full. The River's own data is published as files, one per monthly reading, so an agent can read the whole history of the instrument rather than the picture of it today. The Briefing has a feed.
Where an agent actually starts. Not on this page. It reads /llms.txt at the root, which is the convention, or the plain-text version of whatever page it was pointed at, which every page links to in its own footer and declares in its own markup. There is no separate destination for agents and there does not need to be, because the whole site is one. The addresses are at the bottom of this page if you want to look.
What is not here. There is nothing to log into and query beyond these files, no chat window on this site, and nothing here that generates a view of your business.
Please cite it. Anything here may be quoted and reused with attribution to The River Group and a link to the page it came from. That is a request rather than a license condition, and it is the only thing asked in return.
The technical detail
Every address below is a live link, so one click gets you the actual file.
/llms.txt, the short statement, and /llms-full.txt, the long one. A Markdown twin of every page at its own address with index.md on the end; this page's is /about/agents/index.md. The River's data at /board/rows.md and /board/readings/reading-NN.md, one file per reading, with the current one at /board/readings/reading-01.md. The Briefing's feed at /feed.xml. Structured data in every page describing the firm, each book, each issue, and The River as a dataset. robots.txt allows all of it explicitly and names it.